Pure — Nothing but the minerals.
300mg potassium · 80mg magnesium
0g sugar · Unflavoured, unsweetened
Pure is for people who read labels: no stevia, no monk fruit, no 'natural flavours', no carriers we won't name. It disappears into coffee, broth, soup or sparkling water — and every ingredient, including the carriers in our flavour system (there are none), is published with the batch test results.
Why Pure is built this way
- No sweetener of any kind, no flavour system, no colour
- Full carrier disclosure and batch certificates, published
- Made to disappear into coffee, broth or sparkling water
- Honest warning up front: unflavoured means it tastes of minerals — that's the point
Target formulation
| Target sodium | 500mg per pack |
| Target potassium | 300mg per pack |
| Target magnesium | 80mg per pack (magnesium malate) |
| Sugar | 0g sugar |
| Sweetener | None. Ever. |
| Flavour | Unflavoured, unsweetened |
| Mixes in | Any drink you already like |
| Status | In development — target formulation |
Target formulation for a product in development, shown so you can judge the idea before it exists. Final labels will be published, with batch test results, at launch.
The other packs
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